Wednesday, February 2, 2011
Tangled is a 2010 animated musical film produced by Walt Disney Animation Studios. The film features the voices of Mandy Moore, Zachary Levi, and Donna Murphy, and the film is the 50th animated feature in the Walt Disney Animated Classics series.
This film is rated PG, instead of G. The story is largely based on the German fairy tale Rapunzel by the Brothers Grimm. The film was originally titled and marketed as Rapunzel until it was changed to Tangled shortly before its release. It premiered in theatres and in 3D cinemas on November 24, 2010. To date, it is the second most expensive film ever made, and it is the most expensive animated film, with a budget of $260 million. When first put into production, the film was promoted as having the title Rapunzel Unbraided, which was then changed to Rapunzel.
Disney's previous animated feature The Princess and the Frog in 2009, while being highly critically acclaimed and taking in nearly $270 million worldwide, was not as successful as Disney had hoped. Disney expressed the belief that the film's emphasis on princesses may have deterred young boys from seeing the film.
In order to market the film to both boys and girls, Disney changed the film's name from Rapunzel to Tangled, while also emphasizing Flynn Rider, the film's prominent male character. Disney was criticized for altering the classic title as a marketing strategy. Floyd Norman, a former Disney and Pixar animator and story artist, said, "The idea of changing the title of a classic like Rapunzel to Tangled is beyond stupid.
I'm convinced they'll gain nothing from this except the public seeing Disney as desperately trying to find an audience." Justin Chang of Variety compared it to changing to the title of The Little Mermaid to Beached. On November 24, 2010, the day of the film's release, directors Nathan Greno and Byron Howard disputed reports that the title change was a marketing decision.
They said they changed the title from Rapunzel to Tangled because Rapunzel is not the only main character in the film. They went on to say that you can't call Toy Story "Buzz Lightyear," and they really needed a title that represented what the film is, and that it’s a duo, and it stars Rapunzel and Flynn Rider.
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